PRIVACY POLICY

The administrator of your personal data is ZAKŁADY MECHANICZNE OLEKSIK SJ with its registered office at ul. DOKTORA PERZYNY 148, NIP: 811-000-35-41, REGON: 670538261.

As part of the implementation of personal data protection in our organization, we have decided not to appoint a personal data protection officer due to the fact that in our situation it is not mandatory. In matters related to the protection of personal data and broadly understood privacy, you can contact the e-mail address zm@zmzwolen.pl

Depending on the purpose, we may process the following information about you:

• first name and last name,
• address,
• business address,
• number nip,
• e-mail adress,
• Phone number,
• data contained in correspondence sent to us,
• details of orders placed,
• Bank account number,
• IP address,
• activity in relation to sent newsletters.

We have described the scope of processed data precisely in relation to each processing purpose. Information in this regard can be found later in this policy.

In most cases, you provide them to us yourself. This happens when:

• you register a user account,
• you place an order in the store,
• you send complaints or withdraw from the contract,
• you subscribe to the newsletter,
• you add a comment or opinion about the product,
• you contact us.

In addition, some information about you may be automatically collected by the tools we use:

• the mechanism of the store and newsletter system collects your IP address,

the mechanism of the newsletter system collects information about your activity in relation to the content sent to you as part of the newsletter, such as opening messages, clicking on links, etc.

We care about the security of your personal data. We have analyzed the risks associated with the individual processing of your data and then implemented appropriate security and personal data protection measures. We constantly monitor the condition of our technical infrastructure, train our staff, review the procedures used, and introduce necessary improvements. If you have any questions regarding your personal data, we are at your disposal at zm@zmzwolen.pl

There is more than one of these goals. Below is a list of them, followed by a more detailed discussion. We have also assigned appropriate legal bases for processing to individual purposes.

• registration and maintenance of a user account – art. 6 section 1 letter b GDPR,
• order processing – art. 6 section 1 letter b GDPR,
• handling complaints or withdrawal from the contract – art. 6 section 1 letter f GDPR,
• newsletter sending – art. 6 section 1 letter a GDPR,
• handling comments or opinions about the product – art. 6 section 1 letter a GDPR,
• handling correspondence – art. 6 section 1 letter f GDPR,
• fulfillment of tax and accounting obligations – art. 6 section 1 letter c GDPR,
• creating an archive for the possible need to defend, establish or pursue claims, as well as to identify a returning customer – Art. 6 section 1 letter f GDPR,
• own marketing – art. 6 section 1 letter f GDPR.

USER ACCOUNT – DETAILS

When creating a user account, you must provide the data necessary to create an account: e-mail address and password. Providing data is voluntary, but necessary to create an account. When editing your account data, you can provide your further details, in particular data that may be used when placing orders, such as name and surname, address of residence or place of business, NIP number, telephone number. When editing your account details, you can also set your avatar, e.g. a profile photo that includes your image. If you create an account through integration with an account on a social networking site, based on your prior authorization, we will gain access to certain data collected as part of the account on the social networking site (name and surname, e-mail address, profile photo). In addition, our system used to handle user accounts saves your IP number that you used when registering a user account. You can modify the information about you provided to us when registering a user account at any time. However, if you have created an account using integration with an account on a social networking site, the data downloaded from that social networking site cannot be modified. The data provided by you in connection with setting up an account is processed in order to provide you with an electronic service consisting in ensuring that you can use your user account. This service is provided on the basis of a contract concluded on the terms described in the regulations, which means that in this respect the legal basis for the processing of your personal data is Art. 6 section 1 letter b GDPR. The data will be stored for the duration of the user account. You can decide to delete your account at any time, but this will not result in deleting information about your orders placed using your account from our database. Order data is stored in our archive for the entire period of operation of the store in order to ensure the possibility of identifying a returning customer, reproducing his purchase history, discounts granted, etc., which constitutes our legitimate interest referred to in Art. 6 section 1 letter f GDPR.

ORDERS – DETAILS

When placing an order in the store, you must provide the data necessary to complete the order. Depending on the order details, the data catalog may be different. For example, if you order physical products, we need to know the address where the order can be delivered to you. If you are asking for a VAT invoice to be issued for a company, we need to know the NIP number and the business address. Providing data is voluntary, but necessary to place an order. In addition, our system used to handle the order process saves your IP number that you used to place the order. Each order is saved in our database, which means that your personal data assigned to the order is also accompanied by information about the order, such as the products ordered, the selected payment method, the selected delivery method, and the payment deadline. The data collected in connection with the order is processed in order to perform the contract concluded by placing an order (Article 6(1)(b) of the GDPR), issuing an invoice (Article 6(1)(c) of the GDPR in connection with the provisions regulating matters issuing invoices), including the invoice in the accounting documentation and fulfilling other tax and accounting obligations (Article 6(1)(c) of the GDPR in connection with the provisions regulating tax and accounting obligations) and for archival purposes for the purposes of possible defense, determination or pursuing claims, as well as identifying a returning customer, which is our legitimate interest (Article 6(1)(f) of the GDPR). Order data will be processed for the time necessary to complete the order and then until the limitation period for claims under the concluded contract expires. Moreover, after this period, the data may still be processed by us for archival purposes for the purposes of any need to defend, establish or pursue claims, as well as to identify a returning customer. Please also remember that we are obliged to keep accounting documentation, which may contain your personal data, for the period required by law.

COMPLAINTS AND WITHDRAWALS FROM THE CONTRACT – DETAILS

If you submit a complaint or withdraw from the contract, you provide personal data contained in the content of the complaint or declaration of withdrawal from the contract, which includes name and surname, residential address, telephone number, e-mail address, bank account number. Providing data is voluntary, but necessary to file a complaint or withdraw from the contract. The data provided to us in connection with submitting a complaint or withdrawing from the contract is used to implement the complaint or withdrawal procedure, and then for archival purposes, which is our legitimate interest (Article 6(1)(f) of the GDPR). The data will be processed for the time necessary to complete the complaint or withdrawal procedure. Complaint documents will be stored until the warranty period expires. Declarations of withdrawal from the contract will be stored together with accounting documentation for the period required by law.

NEWSLETTER – DETAILS

By subscribing to the newsletter, you provide us with your name and e-mail address. Providing data is voluntary, but necessary to subscribe to the newsletter. In addition, our system used to handle the newsletter saves your IP number used to subscribe to the newsletter, determines your approximate location, the email client you use to handle emails and tracks your actions taken in connection with the emails sent to you. you with messages. Therefore, we also have information about which messages you opened, which messages you clicked on links in, etc. The data you provide to us in connection with subscribing to the newsletter is used to send you the newsletter, and the legal basis for their processing is your consent. (Article 6(1)(a) of the GDPR) expressed when subscribing to the newsletter. When it comes to the processing of information that does not come from you but was collected automatically by our mailing system, we rely on our legitimate interest (Article 6(1)(f) of the GDPR) consisting in analyzing the behavior of newsletter subscribers in to optimize mailing activities. You can unsubscribe from the newsletter at any time by clicking on the dedicated link in each message sent as part of the newsletter or by simply contacting us. Despite unsubscribing from the newsletter, your data will still be stored in our database in order to identify the returning subscriber and possible defense of claims related to sending you the newsletter, in particular for the purpose of demonstrating the fact that you have consented to receive the newsletter and the moment of its withdrawal, which is our legal right. legitimate interest referred to in Art. 6 section 1 letter f GDPR. You can modify your data provided for the purpose of receiving the newsletter at any time by clicking on the appropriate link visible in each message sent as part of the newsletter or by simply contacting us.

COMMENTS AND OPINIONS ABOUT PRODUCTS – DETAILS

When adding a comment or opinion about a product, you must provide at least the username that will be assigned to the comment or opinion (the name may contain personal data, such as name or surname) and e-mail address. Providing this data is voluntary, but necessary to add a comment or opinion. You can also add your avatar (it may contain your image, e.g. a photo) and provide the address of your website, but this is not obligatory. The data provided in connection with adding a comment or opinion will be processed for the purpose of publishing the comment or opinion on the website. The basis for processing is your consent (Article 6(1)(a) resulting from sending a form for publishing a comment or opinion. You can withdraw your consent at any time by requesting that your comment or opinion be deleted. Your comment or opinion will be publicly available on the website for the duration of its availability on the Internet, unless you previously request that the comment or opinion be removed. At any time, you can also modify the content of the comment, as well as modify the data assigned to it as the person who added the comment or opinion.

CORRESPONDENCE HANDLING – DETAILS

When contacting us, you naturally provide us with your personal data contained in the correspondence, in particular your e-mail address and name and surname. Providing data is voluntary, but necessary to establish contact. In this case, your data is processed for the purpose of contacting you, and the basis for processing is Art. 6 section 1 letter f GDPR, i.e. our legitimate interest. The legal basis for processing after the end of contact is also our justified purpose of archiving correspondence to ensure the possibility of demonstrating certain facts in the future (Article 6(1)(f) of the GDPR). The content of correspondence may be archived and we are unable to clearly determine when it will be deleted. You have the right to request the history of your correspondence with us (if it was archived), as well as to request its deletion, unless its archiving is justified due to our overriding interests, e.g. defense against potential claims from you.

TAX AND ACCOUNTING OBLIGATIONS – DETAILS

If we issue an invoice to you, it is part of the accounting documentation, which will be kept for the period required by law. In such a situation, your personal data are processed in order to fulfill our tax and accounting obligations (Article 6(1)(c) of the GDPR in connection with the provisions regulating tax and accounting obligations).

ARCHIVE – DETAILS

As part of the description of the individual purposes of personal data processing above, we have indicated the deadlines for storing personal data. These terms are often related to our archiving of specific data in order to ensure the possibility of demonstrating specific facts in the future, reconstructing the course of cooperation with the client, exchanged correspondence, defending, establishing or pursuing claims. In this respect, we rely on our legitimate interest referred to in Art. 6 section 1 letter f GDPR.

OWN MARKETING – DETAILS

Our store uses a mechanism for recovering abandoned carts. If you start the ordering process but do not complete it, our system will record this fact in order to take action to encourage you to finalize the order. These activities may include, in particular, sending you an e-mail encouraging you to complete your order or displaying targeted advertising while browsing the Internet. We carry out the activities described above based on our legitimate interest referred to in Art. 6 section 1 letter f GDPR consisting in marketing your own products. You can object to such activities at any time.    

Data storage periods are indicated separately for each processing purpose. You will find this information within the details for each separate processing purpose. 

We would like to draw your attention to the fact that we have adopted a model of storing your order data throughout the entire period of operation of our online store. We assume that this works to your benefit because you can recreate your purchase history at any time and additionally benefit from discounts if we provide them for our regular customers. However, if you do not want your order data to be stored for such a long time, you can object to their storage for the described purpose at any time. However, we would like to inform you that we see our primary interest in storing order data until the limitation period for claims under the sales contract concluded with us expires.

We will venture to say that modern business cannot do without services provided by third parties. We also use such services. Some of these services involve the processing of your personal data. External service providers that are involved in the processing of your personal data are:

• hosting provider who stores data on the server,
• cloud computing service provider where backup copies that may contain your personal data are stored,
• provider of the mailing system in which your data is stored if you are a newsletter subscriber,
• CRM system provider in which we store your data to improve the customer service process and for archival purposes,
• provider of the invoicing system where your data is stored for the purpose of issuing an invoice,
• an accounting office that processes your data visible on invoices,
• an entity providing technical support services that obtains access to data if the technical work carried out concerns areas where personal data are located,
• other subcontractors who gain access to the data if the scope of their activities requires such access.

All entities listed above process your data on the basis of contracts concluded with us for entrusting the processing of personal data and guarantee an adequate level of personal data protection. Your data is made available to courier companies to the extent necessary to deliver the order. These companies become independent administrators of your personal data. If necessary, your data may be made available to a legal advisor or a lawyer bound by professional secrecy. The need may result from the need to seek legal assistance requiring access to your personal data. Your personal data may also be transferred to tax offices to the extent necessary to fulfill tax, settlement and accounting obligations. This applies in particular to all declarations, reports and other accounting documents containing your personal data. Moreover, if necessary, your personal data may be made available to entities, bodies or institutions authorized to gain access to data on the basis of legal provisions, such as police and security services, courts and prosecutor’s offices. Moreover, we use tools that collect a number of information about you related to the use of our store. This concerns, in particular, the following information:

• information about the operating system and web browser you are using,
• viewed by outsiders,
• time spent on the website,
• transitions between individual subpages,
• clicks on individual links,
• the source from which you come to our website,
• the age range you are in,
• your gender
• Your approximate location limited to town.
• Your interests determined by your online activity.

This information in itself does not, in our opinion, constitute personal data. Because this information is collected by external tools that we use, this information is also processed by tool providers on the terms arising from their regulations and privacy policies. Generally, this information is used to provide and improve services, manage them, develop new services, measure advertising effectiveness, protect against fraud and abuse, and personalize the content and advertising displayed on particular services, sites and applications. We have tried to describe details in this regard later in this policy, as part of the explanations devoted to individual tools.    

Yes, some of the processing of your personal data may involve transferring it to third countries. We transfer your personal data to third countries in connection with the use of tools that store personal data on servers located in third countries, in particular in the USA. Providers of these tools guarantee an adequate level of personal data protection through appropriate compliance mechanisms provided for by the GDPR, in particular by joining the Privacy Shield program or using standard contractual clauses. Personal data is stored on servers located in third countries using the following tools:

• MailChimp mailing system, provided by Rocket Science Group LLC, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA – regarding your name, e-mail address, IP address and statistical information related to your reactions to the messages sent messages from us,
• Google services as part of the G-Suite package, provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland – in the scope of all data processed as part of Google services, including data contained in files that need to be synchronized with Google Drive.

Both Rocket Science Group LLC and Google Ireland Limited ensure an adequate level of personal data protection by using compliance mechanisms provided for by the GDPR, in particular by using standard contractual clauses. We would also like to remind you here that we use external tools that may collect information about you that is anonymous to us. We have mentioned this several times within this policy, including in response to the previous question. Providers of these tools often use servers located around the world, in particular in the United States of America (USA), to store the collected information.    

We do not make decisions regarding you based solely on automated processing, including profiling, that would produce legal effects for you or significantly affect you in a similar way. Yes, we use tools that can take specific actions depending on the information collected as part of tracking mechanisms, but we believe that these actions do not have a significant impact on you because they do not differentiate your situation as a customer and do not affect the terms of the contract you may conclude a contract with us, etc. Using specific tools, we can, for example, direct personalized advertisements to you based on previous actions you have taken on our website or suggest products that may interest you. We are talking about the so-called behavioral advertising. We encourage you to learn more about behavioral advertising, especially regarding privacy issues. Detailed information, including the ability to manage your behavioral advertising settings, can be found here: http://www.youronlinechoices.com . We emphasize that the tools we use do not have access to information that would allow you to be identified. The information we are talking about here is, in particular:

• information about the operating system and web browser you are using,
• viewed by outsiders,
• time spent on the website,
• transitions between individual subpages,
• the source from which you come to our website,
• the age range you are in,
• your gender
• Your approximate location limited to the town,
• Your interests determined by your online activity.

We do not combine the information indicated above with your personal data contained in our databases. This information is anonymous and does not allow us to identify you. This information is stored on the servers of the suppliers of individual tools, and these servers can usually be located all over the world.  

The GDPR grants you the following potential rights related to the processing of your personal data:

• the right to access your data and receive a copy thereof,
• the right to rectify (correct) your data,
• the right to delete data (if in your opinion there are no grounds for us to process your data, you can request that we delete it),
• the right to limit data processing (you can request that we limit data processing only to storing it or performing activities agreed with you if, in your opinion, we have incorrect data or we process it unjustifiably),
• the right to object to data processing (you have the right to object to data processing on the basis of legitimate interest; you should indicate a special situation that, in your opinion, justifies our cessation of processing covered by the objection; we will stop processing your data for these purposes unless we demonstrate that the basis for our data processing overrides your rights or that your data is necessary for us to establish, pursue or defend claims),
• the right to transfer data (you have the right to receive from us in a structured, commonly used, machine-readable format the personal data that you provided to us on the basis of the contract or your consent; you can instruct us to send this data directly to another entity),
• the right to withdraw consent to the processing of personal data, if you have previously expressed such consent,
• the right to lodge a complaint with the supervisory authority (if you find that we are processing your data unlawfully, you may submit a complaint to the President of the Office for Personal Data Protection or another competent supervisory authority).

The rules related to the implementation of the above-mentioned rights are described in detail in Art. 16 – 21 GDPR. We encourage you to familiarize yourself with these regulations. For our part, we consider it necessary to explain to you that the rights indicated above are not absolute and you will not be entitled to all processing activities of your personal data.

We emphasize that you always have one of the rights indicated above – if you believe that we have violated the provisions on personal data protection when processing your personal data, you have the option of filing a complaint with the supervisory authority (President of the Personal Data Protection Office).

You can also always ask us to provide you with information about what data we have about you and for what purposes we process it. Just send a message to zm@zmzwolen.pl. However, we have made every effort to ensure that the information you are interested in is comprehensively presented in this privacy policy. You can also use the e-mail address provided above in case of any questions related to the processing of your personal data.

Our store, like almost all other websites, uses cookies.

Cookies are small text information stored on your end device (e.g. computer, tablet, smartphone), which can be read by our IT system (own cookies) or third-party IT systems (third-party cookies). Cookies may save and store certain information, which can then be accessed by IT systems for specific purposes.

Some of the cookies we use are deleted after the end of the web browser session, i.e. after closing it (so-called session cookies). Other cookies are stored on your end device and enable us to recognize your browser the next time you visit the website (persistent cookies).

If you want to learn more about cookies as such, you can read, for example, this material: https://pl.wikipedia.org/wiki/HTTP_cookie .

We use cookies based on your consent, except when cookies are necessary for the proper provision of services to you electronically.

In terms of your consent to cookies, we assume that you express such consent through the settings of your web browser or additional software supporting cookie management. We assume that you agree to all cookies we use that are not blocked by your browser or additional software you use.

Remember that disabling or limiting the use of cookies may prevent you from using some of the functions available in our store and may cause difficulties in using our store, as well as many other websites that use cookies. For example, if you block cookies from social networking plug-ins, buttons, widgets and social functions implemented in our store may be unavailable to you.

Yes, you can manage cookie settings in your web browser. You can block all or selected cookies. You can also block cookies for specific websites. You can also delete previously saved cookies and other website and plug-in data at any time.

Web browsers also offer the option of using incognito mode. You can use it if you do not want information about visited websites and downloaded files to be saved in your browsing and download history. Cookies created in incognito mode are deleted when all incognito windows are closed.

Browser plug-ins are also available to control cookies, such as Ghostery ( https://www.ghostery.com ). The option to control cookies may also be provided by additional software, in particular anti-virus packages, etc.

In addition, there are tools available on the Internet that allow you to control certain types of cookies, in particular the collective management of behavioral advertising settings (e.g. www.youronlinechoices.com/ , www.networkadvertising.org/choices ).

We also give you the ability to control cookies directly from our store. We have implemented a special cookie management mechanism that allows you to block cookies that you do not wish to have.

Remember that disabling or limiting the use of cookies may prevent you from using some of the functions available in our store and may cause difficulties in using our store, as well as many other websites that use cookies. For example, if you block cookies from social networking plug-ins, buttons, widgets and social functions implemented in our store may be unavailable to you.

Own cookies are used to ensure the proper functioning of individual store mechanisms, such as maintaining the session after logging in to the account, remembering the recently viewed products and products added to the basket.

Own cookies also store information about your cookie settings defined via the cookie management mechanism.

Own cookies are also used to support the mechanism for recovering abandoned carts.

Our store uses the following third-party cookies:

• Google Analytics,
• Google Tag Manager,
• Google AdWords,
• Google AdSense,
• Facebook Custom Audiences,
• Facebook, Twitter, LinkedIN, Pinterest (social media cookies),

  Details about individual third-party cookies are described below.

GOOGLE ANALYTICS – DETAILS

We use Google Analytics provided by Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. We carry out activities in this area based on our legitimate interest in creating statistics and analyzing them in order to optimize our websites. In order to use Google Analytics, we have implemented a special Google Analytics tracking code in the code of our website. The tracking code uses cookies from Google LLC for the Google Analytics service. You can block the Google Analytics tracking code at any time by installing the browser add-on provided by Google: https://tools.google.com/dlpage/gaoptout . Google Analytics automatically collects information about your use of our website. The information collected in this way is most often transferred to Google servers, which may be located around the world, and stored there. Due to the IP anonymization that we have activated, your IP address is shortened before being forwarded. Only in exceptional cases is the full IP address transferred to Google servers and shortened there. The anonymized IP address transmitted by your browser as part of Google Analytics is generally not combined with other Google data. We emphasize that Google Analytics does not collect any data that would allow your identification. Therefore, data collected as part of Google Analytics does not constitute personal data for us. The information we have access to within Google Analytics includes, in particular:

• information about the operating system and web browser you are using,
• subpages you browse in our store,
• time spent in our store and on its subpages,
• transitions between individual subpages,
• the source from which you come to our store.

In addition, we use the following Advertising Features within Google Analytics:

• demographic and interest reports,
• remarketing,
• advertising reporting functions, user-ID.

We also do not collect personal data as part of Advertising Features. The information we have access to is, in particular:

• the age range you are in,
• your gender
• Your approximate location limited to the town,
• Your interests determined by your online activity.

Google Analytics and Google Analytics 360 services have been certified by the independent security standard ISO 27001. ISO 27001 is one of the most widely recognized standards in the world and certifies that the systems supporting Google Analytics and Google Analytics 360 meet the appropriate requirements. If you are interested in details related to the use of data by Google from websites and applications that use Google services, we encourage you to read this information:  https://policies.google.com/technologies/partner-sites .

GOOGLE TAG MANAGER – DETAILS

We use the Google Tag Manager tool provided by Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA, which enables the management of tags, i.e. small pieces of code thanks to which we are able to control the traffic and behavior of users, collect information on the effectiveness of advertising and make decisions activities aimed at improving our store. Google Tag Manager does not collect any personally identifiable information about you, however, the tool triggers other tags, which in turn may collect data.

GOOGLE ADWORDS – DETAILS

We use the remarketing functions available within the Google AdWords system operated by Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. We carry out activities in this area based on our legitimate interest in marketing our own products or services. When you visit our website, a Google remarketing cookie is automatically left on your device and collects information about your activity in our store. Thanks to the information collected in this way, we are able to display advertisements within the Google network depending on your behavior in our store. For example, if you display a product, information about this fact will be recorded in the remarketing cookie, which will allow us to direct you an advertisement regarding this product or any other advertisement that we consider appropriate. This advertisement will be displayed to you within the Google network when you use the Internet, browse other websites, etc. We emphasize that, when using Google Ads, we do not collect any data that would allow your identification. Possible compilation of data in such a way that it becomes personal data may be carried out by Google, but in this respect we are no longer responsible for it, because Google carries out these activities on the basis of the contract concluded with you as a user of Google services. Using Google AdWords, we are only able to define the groups of recipients we would like our ads to reach. On this basis, Google decides when and how it will present our advertising to you. Further processing of information only takes place if you have given your consent to Google to combine your browsing history with your account and to use information from your Google account to personalize the advertisements that are displayed on websites. In such a situation, Google will use your data to create and define lists of target groups for remarketing purposes on various devices. For this purpose, Google temporarily combines the collected information with other data in its possession to create target groups. If you do not want to receive personalized ads, you can manage your ad settings directly on the Google website: https://adssettings.google.com/ . If you are interested in details related to Google’s use of data from websites and applications that use Google services, we encourage you to read this information:  https://policies.google.com/technologies/partner-sites .

GOOGLE ADSENSE – DETAILS

We display advertisements on our websites as part of the Google AdSense network operated by Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. We carry out activities in this area based on our legitimate interest in monetizing the content we publish. Due to the display of advertisements within the AdSense network, our website contains advertising tags that instruct your web browser to send a request for advertising content from Google servers. Together with the advertising content, the server also sends a cookie. Cookies are used to display advertisements based on your previous visits to our website or other websites. AdSense also uses cookies to improve the quality of advertising. Common applications include: Target ads based on topics you’re interested in, improve campaign performance reports, and skip ads you’ve already seen. We emphasize that, when using Google AdSense, we do not collect any data that would allow you to be identified. Any combination of data in such a way that it becomes personal data may be carried out by Google, but in this respect we are no longer responsible for it, because Google carries out these activities on the basis of the contract concluded with you as a user of Google services. Further processing of information only takes place if you have given your consent to Google to combine your browsing history with your account and to use information from your Google account to personalize the advertisements that are displayed on websites. In such a situation, Google will use your data to create and define lists of target groups for remarketing purposes on various devices. For this purpose, Google temporarily combines the collected information with other data in its possession to create target groups. If you do not want to receive personalized ads, you can manage your ad settings directly on the Google website: https://adssettings.google.com/ . If you are interested in details related to Google’s use of data from websites and applications that use Google services, we encourage you to read this information:  https://policies.google.com/technologies/partner-sites .

FACEBOOK CUSTOM AUDIENCES – DETAILS

As part of the Facebook Ads advertising system provided by Facebook Inc., 1601 S. California Ave., Palo Alto, CA 94304, USA, we use the Custom Audiences feature to deliver targeted advertising messages to specific groups of users. We carry out activities in this area based on our legitimate interest in marketing our own products or services. In order to target you with personalized advertising based on your behavior in our store, we have implemented Facebook Pixel on our website, which automatically collects information about your use of our website. The information collected in this way is most often transferred to Facebook servers, which may be located around the world, in particular in the United States of America (USA). The information collected as part of Facebook Pixel is anonymous, i.e. it does not allow us to identify you. Depending on your activity on our websites, you may reach a specific group of recipients, but we do not in any way identify individual people belonging to these groups. However, we would like to inform you that Facebook may combine the collected information with other information about you collected as part of your use of the Facebook website and use it for its own purposes, including marketing. Such Facebook activities are no longer dependent on us, and you can find information about them directly in Facebook’s privacy policy:  https://www.facebook.com/privacy/explanation . You can also manage your privacy settings from your Facebook account. Here you will find useful information in this regard: https://www.facebook.com/ads/settings .

SOCIAL TOOLS – DETAILS

Our website uses plug-ins, buttons and other social media tools, hereinafter collectively referred to as “plug-ins”, provided by social networking sites such as Facebook, Instagram, LinkedIN, Twitter, Pinterest. When you display our website that contains a plug-in of a given social networking site, your browser sends information about your visit to the administrator of that social networking site. Since the plug-in is a fragment of a social networking site embedded in our website, the browser sends information about a request to download the content of a given social networking site to our website. The plug-ins collect certain information about you, such as your user ID, the website you are visiting, the date and time, and other information about your web browser. The administrators of social networking sites use some of this information to personalize the viewing conditions of our website. For example, when you visit a page with a “Like” button, the social media administrator needs to know who you are in order to show you which of your friends also like our page. The information collected by plug-ins may also be used by social media administrators for their own purposes, such as improving their own products, creating user profiles, analyzing and optimizing their own activities, and targeting advertising. We have no real influence on how the information collected by plug-ins is then used by social media administrators. You can find details in this regard in the regulations and privacy policies of individual social networking sites. Social networking plug-ins collect and transmit information to the administrators of these websites even when you browse our website without being logged in to your social networking account. However, the browser then sends a more limited set of information. If you have logged in to one of the social networking sites, the website administrator will be able to directly assign your visit to our website to your profile on a given social networking site. If you do not want social networking sites to assign the data collected during your visit to our website directly to your profile on a given website, you must log out of that website before visiting our website. You can also completely prevent plug-ins from being loaded on the website by using appropriate extensions for your browser, e.g. script blocking. In addition, the use of some plug-ins may involve publishing certain information on your social media profiles. For example, information about clicks on the “Like” button may be available on your Facebook timeline. Of course, if you share any content on your social media using plugins embedded on our website, this share will naturally be visible in your profile. When it comes to details related to the processing of information collected by plug-ins by the administrators of social networking sites, in particular the purpose and scope of data collection and their further processing and use by the administrators, as well as the possibility of contact and your rights in this regard and the possibility of making settings ensuring the protection of your privacy, you will find everything in the privacy policies of individual service providers:

• Facebook – https://www.facebook.com/privacy/explanation,
• Twitter – https://twitter.com/en/privacy ,
• LinkedIN – https://www.linkedin.com/legal/privacy-policy ,
• Instagram – https://www.facebook.com/help/instagram/155833707900388 ,
• Pinterest – https://policy.pinterest.com/pl/privacy-policy .

Yes, we use Google Analytics, Google AdWords and Facebook Custom Audiences, which collect information about your activities in our store. These tools were described in detail in the question about third-party cookies, so we will not repeat this information here.

Yes, we use Facebook Ads and Google Ads, within which we can direct advertisements to specific target groups defined based on various criteria such as age, gender, interests, profession, work, and activities previously undertaken within our store. These tools were described in detail in the question about third-party cookies, so we will not repeat this information here.

The answer to this question can be found in many places in this privacy policy when describing individual tools, behavioral advertising, cookie consent, etc. However, for your convenience, we have once again collected this information in one place. Below you will find a list of options for managing your privacy.

• cookie settings in the web browser,
• browser plug-ins supporting cookie management, e.g. Ghostery,
• additional software managing cookies,
• incognito mode in the web browser,
• behavioral advertising settings, e.g. youronlinechoices.com,
• cookie management mechanism on our website,
• Google Analytics Opt-out: https://tools.google.com/dlpage/gaoptout ,
• Google Ads Settings: https://adssettings.google.com/ ,
• Facebook Ads Settings: https://www.facebook.com/ads/settings ,

Using the store involves sending queries to the server where the store is stored. Each query sent to the server is saved in the server logs.

Logs include, among others: Your IP address, server date and time, information about the web browser and operating system you are using. Logs are saved and stored on the server.

The data saved in the server logs is not associated with specific people using the website and is not used by us to identify you.

Server logs are only auxiliary material used to administer the website, and their content is not disclosed to anyone other than persons authorized to administer the server.

As you can see, the subject of personal data processing, the use of cookies and managing generally understood privacy is quite complicated. We have made every effort to ensure that this document provides you with the most comprehensive knowledge possible on issues that are important to you. If anything is unclear to you, you want to learn more or just talk about your privacy, please write to us at zm@zmzwolen.pl.

Yes, we can modify this privacy policy, in particular due to technological changes in our store and changes in legal regulations. If you are a registered user of the store, you will receive a message about any change to the privacy policy. In addition, all archived versions of the privacy policy are linked below.